Encyclopedia of Sports Management and Marketing, 1st Edition

  • Published By: SAGE
  • ISBN-10: 1412994152
  • ISBN-13: 9781412994156
  • DDC: 796.06
  • Grade Level Range: College Freshman - College Senior
  • 1858 Pages | eBook
  • Original Copyright 2011 | Published/Released August 2011
  • This publication's content originally published in print form: 2011

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This four volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport related products (promoting a particular team or selling team and sport related merchandise, for example), and using sports as a platform for marketing non sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.