The SAGE Handbook of Social Media, 1st Edition

  • Jean Burgess
  • Alice Marwick
  • Thomas Poell
  • Published By: SAGE
  • ISBN-10: 1473995795
  • ISBN-13: 9781473995796
  • DDC: 302.231
  • Grade Level Range: 9th Grade - College Senior
  • 576 Pages | eBook
  • Original Copyright 2017 | Published/Released March 2018
  • This publication's content originally published in print form: 2017

  • Price:  Sign in for price



For the past decade, there has been a burgeoning interest in social media. This handbook address the most significant research themes, methodological approaches, and debates in this field. Substantial chapters specially commissioned from leading scholars address a range of disciplinary perspectives centered on, but extending beyond the social sciences and humanities.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
List of Figures.
List of Tables.
Notes on the Editors and Contributors.
Editors’ Introduction.
Histories and Pre-histories.
1: Pushing Back: Social Media as an Evolutionary Phenomenon.
2: Early Social Computing: The Rise and Fall of the BBS Scene (1977–1995).
3: Alternative Histories of Social Media in Japan and China.
4: From Hypertext to Hype and Back Again: Exploring the Roots of Social Media in Early Web Culture1.
Approaches and Methods.
5: Digital Methods for Cross-platform Analysis.
6: A Computational Analysis of Social Media Scholarship.
7: Digital Discourse: Locating Language in New/Social Media.
8: Ontology.
9: Analysing Social Media Images.
10: Ethnography.
11: Web History and Social Media.
12: The Incomplete Political Economy of Social Media.
Platforms, Technologies and Business Models.
13: The Affordances of Social Media Platforms.
14: Regulation of and by Platforms.
15: Social Media App Economies.
16: Labor and Social Media: The Exploitation and Emancipation of (almost) Everyone Online.
17: Silicon Valley and the Social Media Industry.
18: Alternative Social Media: From Critique to Code.
Cultures and Practices.
19: Our Networked Selves: Personal Connection and Relational Maintenance in Social Media Use.
20: Television Viewing and Fan Practice in an Era of Multiple Screens.
21: Trolling, and Other Problematic Social Media Practices.
22: Internet Memes.
23: Self-Representation in Social Media.
24: Sexual Expression in Social Media.
25: Privacy and Surveillance.
Social and Economic Domains.
26: Social Media Marketing.
27: Social Media and Journalism.
28: Social Media and the Cultural and Creative Industries.
29: Politics 2.0: Social Media Campaigning.
30: Social Media and New Protest Movements.
31: Lively Data, Social Fitness and Biovalue: The Intersections of Health and Fitness Self-tracking and Social Media.
32: Social Media Platforms and Education.
33: Scholarly Communication in Social Media.