Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace, 1st Edition

  • Mehdi Khosrow-Pour
  • Published By: Business Science Reference
  • ISBN-10: 1466681349
  • ISBN-13: 9781466681347
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 263 Pages | eBook
  • Original Copyright 2015 | Published/Released March 2016
  • This publication's content originally published in print form: 2015

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About

Overview

As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. STRATEGIC E-COMMERCE SYSTEMS AND TOOLS FOR COMPETING IN THE DIGITAL MARKETPLACE advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in E-Business Research (AEBR) Book Series.
Titles in this Series.
Table of Contents.
Detailed Table of Contents.
Preface.
1: Semantic++ Electronic Commerce Architecture and Models in Cloud.
2: A Literature Review on IT Value Management: Assisting Organisations to Realise Benefits from IT-Enabled Investments.
3: Evaluation of B2B Pharmaceutical Supply Chain in Australia.
4: A General Evolution Mechanism Model for E-Commerce Network.
5: Predicting Low-Carbon Travel Behavior: A Modified Theory of Planned Behavior Model from Taiwan.
6: Branding Cultural Analogues in Virtual Communities.
7: The Relationship between Online Reviews, Brand Trust, and Willingness to Buy.
8: Digital Marketing Optimization.
9: Purchase-Based Targeted Advertising: A Competitive Analysis.
10: Electronic Commerce and Change in Management Accounting Practices in an Egyptian Organization.
11: An Investigation into the Factors Affecting E-Commerce Adoption Decisions by SMEs: A Study in Saudi Arabia.
Related References.
Compilation of References.
About the Contributors.
Index.