Starting a Business All-in-One For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1119049083
  • ISBN-13: 9781119049081
  • DDC: 658.11
  • Grade Level Range: College Freshman - College Senior
  • 600 Pages | eBook
  • Original Copyright 2015 | Published/Released June 2017
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price

About

Overview

Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, this guide is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Introduction.
From Idea to Reality.
1: Your Business in Context.
2: Refining and Defining Your Business Idea.
3: Creating a Business Model.
4: Finding Your Target Market.
5: Considering a Franchise.
Planning for Your Business.
6: Writing a Business Plan.
7: Finding the Funding.
8: Setting Your Franchise’s Wheels in Motion.
9: Starting a Home-Based Business.
10: Creating a Website for Your Business.
11: Starting with the Right Legal Structure.
Managing Your Finances.
12: Setting Up the Books.
13: Understanding Your P&L.
14: Working with Cash Flow and Staying Solvent.
15: Controlling Costs and Budgeting.
16: Satisfying the Tax Man.
Managing Your Business.
17: Tackling the Hiring Process.
18: Setting Goals.
19: Embracing Corporate Social Responsibility.
20: Managing with Technology.
21: Developing Employees Through Coaching and Mentoring.
22: Delegating to Get Things Done.
Marketing and Promotion.
23: Optimizing Your Marketing Program.
24: Strengthening Your Marketing Strategy.
25: Taking Stock of Your Business Image.
26: Forging Your Brand.
27: Creating Marketing Communications That Work.
28: Social Marketing: Facebook, Pinterest, Twitter, and Blogs.
Index.
About the Authors.
Publisher’s Acknowledgments.
Wiley Eend User License Agreement.