Lead Right for Your Company's Type: How to Connect Your Culture with Your Customer Promise, 1st Edition

  • William E. Schneider
  • Published By:
  • ISBN-10: 0814438008
  • ISBN-13: 9780814438008
  • DDC: 658.4
  • Grade Level Range: College Freshman - College Senior
  • 224 Pages | eBook
  • Original Copyright 2017 | Published/Released July 2017
  • This publication's content originally published in print form: 2017

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From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad—and fail. They are treating the symptoms while ignoring the true problem.

This book argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart.

Insightful and practical, the book’s proven tools and five-step process will help you diagnose your organization’s ills—and stop them at their source.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Introduction: Your Enterprise Is a Living People System.
The Four Living Enterprises.
1: The Four Living Enterprises: Determining Your Organization’s Type.
2: The Predictable and Dependable Enterprise: Providing Basic and Dependable Products and Services.
3: The Enrichment Enterprise: Elevating Customers’ Lives.
4: The Best-In-Class Enterprise: Creating and Delivering Distinctive Products and Services.
5: The Customized Enterprise: Delivering a Tailored Solution for Each Unique Customer.
6: The System-Centric Mind-Set: Start and Stay with Your Living System.
How to Connect Your Customer Promise, Culture, and Leadership.
7: Focus: Establishing the Magnetic North for Your Enterprise.
8: Configuration: Properly Connecting Core and Support Work Processes.
9: Integration: Linking the Fifteen Drivers of Culture and the Three Drivers of Leadership to Your Unique Customer Promise.
10: Balance: Keeping Your Strengths from Becoming Weaknesses.
11: Adaptation: Adapting to Environmental and Life Cycle Changes.
12: Conclusion.
Appendix Analytics: Using the Validated Assessments Available to You and Your Enterprise.
About the Author.
Copyright Page.