Responsible Sales, Service and Marketing of Alcohol: For the Tourism, Hospitality and Retail Industries

  • James Murphy
  • Published By: Goodfellow Publishers Limited
  • ISBN-10: 1910158208
  • ISBN-13: 9781910158203
  • DDC: 663.1068
  • Grade Level Range: College Freshman - College Senior
  • 225 Pages | eBook
  • Original Copyright 2015 | Published/Released October 2018
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price



The safe service of alcohol is of vital importance to those in the food and beverage industry - failure to act responsibly can result in fines, loss of license and the potential closure of the business. Responsible sale and service of alcohol (RSA) is important for all levels of the hospitality, tourism and retail service industries to minimize the risk of alcohol-related problems associated with the use and abuse of alcohol by any person. Management and all staff who sell or supply alcohol must promote and support a safer environment for alcohol to be consumed in a professional and responsible manner. By engaging in the responsible sale and service of alcohol, a better environment is created for both customers and staff. This book explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
The Rationale for Responsible Alcohol Sale and Supply.
1: The Hospitality, Tourism and Retail Industries.
2: What is Responsible Sale and Service of Alcohol?.
3: Rationale for Responsible Alcohol Sales and Service.
4: Alcohol's Impact on the Community and the Economy.
5: Alcohol and Social Problems.
6: Minors and Under-Age Drinking.
7: Education Related Problems.
Alcohol's Origins and its Role in Modern Society.
8: The Origins of Alcohol and Drinking.
9: Banning Alcohol Consumption — the Noble Experiment.
10: The Effects of Banning Alcohol Consumption: Prohibition in the USA.
11: Alcohol's Role in Modern Society.
12: Consumption Rates of Alcohol.
The Nature of Alcohol.
13: Introduction.
14: What is Alcohol and How is Produced?.
15: The Scientific Composition of Ethanol.
16: Strength of Alcoholic Beverages.
17: Non-Alcoholic Beverages.
18: Cooking with Alcohol.
The Effects of Alcohol on the Body.
19: Introduction.
20: Effects of Alcohol.
21: Alcohol's Path through the Body.
22: The Effect of Alcohol on Humans.
23: Blood Alcohol Concentration (BAC).
24: The Alcohol Hangover.
25: Sexual Intercourse.
26: Alcohol and Sport.
27: Psychological and Social Factors Which Influence Alcohol Purchases.
Alcohol and Health.
28: Introduction.
29: Alcohol — Medicinal in Moderation and Poisonous in Excess.
30: The Associated Risks of Alcohol Consumption.
31: Consuming Alcohol with Medical Conditions, Prescription Medications or Illegal Drugs.
32: The Benefits of Moderate Alcohol Consumption.
33: The Health Benefits of Alcoholic Beverages.
Alcohol and the Workplace.
34: Introduction.
35: The Workplace Environment.
36: The Unique Challenges of the Hospitality, Tourism and Retail Workplace.
37: Absenteeism and Productivity Loss.
38: Intoxication in the Workplace — Intervention and Treatment.
39: Policy Development.
40: Alcohol and Drug Policy — Sample and Best Practices.
41: Illegal Drugs in the Workplace.
Alcohol Related Crime and Disorder.
42: Introduction.
43: Disorder and Disruptive Behaviour Around Drinking Venues.
44: Strategies to Discourage Alcohol Related Disorderly Behaviours.
45: Alcohol Related Conflict and Violence.
46: Reducing Conflict and Violence through Effective Management Practices.
47: The Role of Door Staff in Preventing Disorderly Conduct and Violence.
Selling and Marketing Alcohol Responsibly.
48: Introduction.
49: Marketing Alcohol.
50: Media Reviews, Advertising and Celebrity Endorsements of Alcoholic Drinks.
51: The Partnership Approach.
52: The Self-Regulation Approach.
53: The Social Norms Approach.
54: Alcohol Sponsorship.
55: Labelling of Alcoholic Beverages.
56: The Sale of Alcohol in Retail Establishments.
Responsible Service of Alcohol.
57: Introduction.
58: Towards a Context and Venue to Enjoy Alcohol.
59: Developing Policies and Procedures to Reduce Alcohol Related Problems.
60: Structural and Systematic Approaches of Delivery.
61: Responsible Serving of Alcohol (RSA) — Techniques for Managers and Servers.
62: Responsible Serving of Alcohol (RSA) Audits.
Policy Making for Alcohol: Towards a Combined Approach.
63: Introduction.
64: A Rationale for Alcohol Policy Making.
65: Policies to Control Alcohol Consumption.
66: Regulation and Legislation — the Essential Supports for Effective Alcohol Policies.
67: Alcohol Consumption Patterns.
68: Building Comprehensive and Sustainable Policies.
69: Changing Behaviour Through Alcohol Education Policies.