The 10 Laws of Trust: Building the Bonds That Make a Business Great, 1st Edition

  • Joel Peterson
  • Published By:
  • ISBN-10: 081443746X
  • ISBN-13: 9780814437469
  • DDC: 658.4
  • Grade Level Range: College Freshman - College Senior
  • 238 Pages | eBook
  • Original Copyright 2016 | Published/Released June 2017
  • This publication's content originally published in print form: 2016

  • Price:  Sign in for price



Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled. In this guide, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.” In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Half Title Page.
1: The Power of Trust.
2: Start with Personal Integrity.
3: Invest in Respect.
4: Empower Others.
5: Measure What You Want to Achieve.
6: Create a Common Dream.
7: Keep Everyone Informed.
8: Embrace Respectful Conflict.
9: Show Humility.
10: Strive for Win-Win Negotiations.
11: Proceed with Care.
12: Restoring Trust.
About the Author.