Praeger Handbook of Political Campaigning in the United States, 1st Edition

  • William L. Benoit
  • Published By:
  • ISBN-10: 1440831637
  • ISBN-13: 9781440831638
  • DDC: 323.70973
  • Grade Level Range: 9th Grade - 12th Grade
  • 604 Pages | eBook
  • Original Copyright 2016 | Published/Released August 2016
  • This publication's content originally published in print form: 2016

  • Price:  Sign in for price



This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: How It All Began: The Origins of Presidential Campaigning in the United States.
2: The Evolution and Character of Presidential Campaign Advertising.
3: Presidential Primaries and General Election Campaigns: A Comparison.
4: Agenda Setting in American Political Campaigning.
5: Framing Campaigns in U.S. Presidential Elections: What Has Been Done So Far and a Future Agenda.
6: American Campaign Finance Laws.
7: Political Marketing: The Multidisciplinary Approach.
Campaign Media.
8: American Political TV Spots.
9: American Political Campaign Debates.
10: Videostyle in American Campaigns.
11: Entertainment Television and Political Campaigns: The Political Satire Appropriateness (PSA) Model.
12: Social Media and Elections.
13: Radio, Politics, and Elections.
14: Internet and Elections.
15: News Coverage of U.S. Presidential Campaigns: Reporting on Primaries and General Elections, 1988–2012.
16: Newspaper Coverage of American Political Campaigns.
17: Nonpresidential Political Campaigns.
Selected Bibliography.
About the Editor and Contributors.
Volume 1 Index.