The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business, 1st Edition

  • Leonard C. Green
  • Published By:
  • ISBN-10: 0814438180
  • ISBN-13: 9780814438183
  • DDC: 658.4
  • Grade Level Range: College Freshman - College Senior
  • 224 Pages | eBook
  • Original Copyright 2017 | Published/Released June 2017
  • This publication's content originally published in print form: 2017

  • Price:  Sign in for price



Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.

Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. This guide allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
A Special Offer.
A Quick Word Before We Begin.
1: Find a Marketplace Challenge That Needs to Be Solved or Improved.
2: A Better Mousetrap Is Not Enough.
3: If You Ain’t Passionate About Your Idea, No One Else Will Be.
4: Experiment!*.
5: If You Are Not Failing (Occasionally), You Are Not Aiming High Enough.
6: Work Hard (You’ll Be Amazed at How Many People Don’t).
7: The Key Entrepreneurial Trait: Knowing How to Spot an Opportunity.
8: Successful Entrepreneurs Are Not Risk-Takers; They Are Calculated Risk-Takers.
9: You—Yes, You—MUST Have an Advisory Board.
10: Research the Market; Narrow the Options; Act!.
11: There Is No Sense Making a Mistake Unless You Can Learn from It.
12: What Is the Most Effective Tool to Solve a Problem or Deal with a Crisis? SWOT.
13: If It Ain’t Broke—Break It..
14: Be a Mensch.
15: Ten Steps to Take Before You Make Your Move into Entrepreneurship.
16: Secrets, Techniques, and Strategies of the Successful Entrepreneurs I Have Worked With.
17: Give Back.
18: Say Thank You.
About the Authors.
Copyright Page.