The Purpose Revolution, 1st Edition

  • John B. Izzo
  • Jeff Vanderwielen
  • Published By:
  • ISBN-10: 1626569681
  • ISBN-13: 9781626569683
  • DDC: 658.4
  • 272 Pages | eBook
  • Original Copyright 2018 | Published/Released December 2018
  • This publication's content originally published in print form: 2018

  • Price:  Sign in for price



Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These purpose-driven companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won’t make your company stand out. Using scores of real-world examples and practical exercises, the authors help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.

Table of Contents

Front Cover.
Praise for the Purpose Revolution.
Half Title Page.
Other Books by John Izzo.
Title Page.
Copyright Page.
Introduction: Are You Ready for the Purpose Revolution?.
Harnessing the Power of Purpose.
1: The Purpose Advantage.
2: First, Find Your Purpose.
3: Brand Purpose from the Inside Out.
4: Why Most Leaders and Companies Are Failing at Purpose.
Leading a Purpose-Driven Culture.
5: Every Leader Must Have a Purpose.
6: Drive Job Purpose, Not Job Function.
7: Get Hands-On Purpose.
8: Create a Clear Line of Sight to Purpose.
9: How to Win Talent in the Purpose Revolution.
10: Eight Practices for Thriving in the Age of Social Good.
Conclusion: What to Do Right Now.
About the Authors.
Berrett-Koehler Publishers.
Berrett-Koehler Publishers.