Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans, 1st Edition

  • Stephen Woessner
  • Published By:
  • ISBN-10: 0814438296
  • ISBN-13: 9780814438299
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 272 Pages | eBook
  • Original Copyright 2017 | Published/Released August 2017
  • This publication's content originally published in print form: 2017

  • Price:  Sign in for price



The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue—one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, this guide lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Half Title Page.
Introduction How a Podcast Can Be Your Trojan Horse of Selling.
1: Overcome Your Biggest Obstacles to Success.
2: Take Your Vitals.
3: System Overview——Your Recipe for Success.
4: Grow Your Revenue.
5: Expand Your Platform.
6: Build Your Nation of True Fans.
7: Your Avatar, Dream 50, and My $2 Million Mistake.
8: Stage 1: Strategic Planning and Production Kickoff.
9: Stage 2: Guest Experience and Website Groundwork.
10: Stage 3: Audio Intros, Outros, and Design.
11: Stage 4: Social Media, Recording Software, and First Round of Guest Interviews.
12: Stage 5: Final Website Content and Show Notes.
13: Stage 6: Equipment, Software, and Editing Your Interviews.
14: Stage 7: Launch Strategy: How to Reach the Top of Itunes.
15: How to Be An Excellent Host.
16: How to Attract Sponsorships Interview with Linda Hollander.
17: Getting it All Done: Recruit Rock Star Unpaid Interns.
Epilogue Don’t Quit—Win the Oscar Instead.
Appendix Success Stories From Business Owners.
About the Author.
Copyright Page.