Revenue Management for Hospitality & Tourism

  • Patrick Legohérel
  • Elisabeth Poutier
  • Alan Fyall
  • Published By: Goodfellow Publishers Limited
  • ISBN-10: 1908999500
  • ISBN-13: 9781908999504
  • DDC: 647.940681
  • Grade Level Range: College Freshman - College Senior
  • 255 Pages | eBook
  • Original Copyright 2013 | Published/Released October 2018
  • This publication's content originally published in print form: 2013

  • Price:  Sign in for price

About

Overview

Written by leading academic and industry experts actively engaged in revenue management, research and teaching, this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous, challenging, and contemporary material to get to the core of the subject and make the theory and practice lively, relevant and engaging. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of real world practice. Both sections provide references to past and present good practice, along with insight into best practice in companies leading the revenue management agenda in markets all over the world. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents.
Preface.
Acknowledgements.
Introduction.
About the Editors.
1: Revenue Management Concepts and Techniques.
2: The Emergence of Yield Management.
3: The Components of Revenue Management.
4: The Role of the Revenue Manager.
5: The Revenue Manager's Approach.
6: Setting up a Revenue Management System.
7: Revenue Management in Practice.
8: Revenue Management for Fixing Quotas and Prices of Perishable Commodities under Uncertainty.
9: Revenue Management in China's Lodging Sector: Practices and Challenges.
10: Restaurant Revenue Management.
11: Revenue Management at Heritage Visitor Attractions.
12: Theme Parks Revenue Management.
13: Revenue Management in the Cruising Industry.
14: Revenue Management in Hotels and Airlines: A Critique.
15: Car Rental Revenue Management.
16: Revenue Management and Customer Relationship Management.
17: Staff Empowerment and Revenue Management.
18: Risk Management as a Tool to Optimise Revenue during Black Swan Events.
19: Timeshare Revenue Management.
Conclusion.
Index.