Information Communication Technologies and Globalization of Retailing Applications, 1st Edition

  • Dr. Rajagopal
  • Published By:
  • ISBN-10: 1605662496
  • ISBN-13: 9781605662497
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 353 Pages | eBook
  • Original Copyright 2009 | Published/Released October 2009
  • This publication's content originally published in print form: 2009

  • Price:  Sign in for price

About

Overview

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide."Information Communication Technologies and Globalization of Retailing Applications" critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Table of Contents.
Foreword.
Preface.
1: Understanding Retailing Concepts.
2: Self Service Technologies in Retail Financial Sector.
3: Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competitive Advantage.
4: Measuring Consumer Attitudes Towards Self-Service Technologies.
5: Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis.
6: Decision Support Systems in Indian Organised Retail Sector.
7: Dynamics of Buyer-Supplier Co-Dependency in Optimizing Functional Efficiency.
8: Loyalty Cards in Retailing Industry: Technology Application in Customer Relations.
9: Internet, Reengineering and Technology Applications in Retailing.
10: Performance Enhancement of Team Retailing through Six Sigma Applications.
11: Consumer Response to High Technology Mobile Phones in Emerging Markets.
12: Building Shopping Arousal through Direct Marketing in Retail Environment.
13: Marketing Strategy, Technology and Modes of Entry in Global Retailing.
14: Profit Impact on Marketing Strategy and Brand Management: Methodological Perspectives.
15: Technology and Retailing Firms: Challenges Ahead.
About the Authors.
Index.