The Business of Entertainment, 1st Edition

  • Published By:
  • ISBN-10: 0275998398
  • ISBN-13: 9780275998394
  • DDC: 790.2
  • Grade Level Range: College Freshman - College Senior
  • 1500 Pages | eBook
  • Original Copyright 2008 | Published/Released June 2010
  • This publication's content originally published in print form: 2008

  • Price:  Sign in for price



Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter - it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that - hands down - generates more conversations on a daily basis than any other.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: Behind the Greenlight: Why Hollywood Makes the Films It Makes.
2: The Six Faces of Piracy: Global Media Distribution from Below.
3: versus Toward a Framework of Corporate and Independent Online Film Promotion.
4: Reacting Synergistically: Batman and Time Warner.
5: “You believe in pirates, of course …”: Disney's Commodification and “Closure” of Pirates of the Caribbean.
6: The Business of Race in The Lord of the Rings Trilogy.
7: Dream Worlds: Film-Game Franchising and Narrative Form.
8: Co-Opting “Independence”: Hollywood's Marketing Label.
9: Entertainment in the Margins of the American Film Industry: “Orion Pictures Presents a Filmhaus Production of a David Mamet Film”.
10: Piercing Steven Soderbergh's Bubble.
11: Celebrity Juice, Not From Concentrate: Perez Hilton, Gossip Blogs, and the New Star Production.
12: Big Bucks and Fake Tears: Celebrity Journalism's Hyperreality.
About the Editor and Contributors.
Index Volume 1.