Competitive Intelligence for Information Professionals, 1st Edition

  • Charlotte Hakansson
  • Margareta Nelke
  • Published By: Chandos Publishing
  • ISBN-10: 0081002432
  • ISBN-13: 9780081002438
  • Grade Level Range: College Freshman - College Senior
  • 152 Pages | eBook
  • Original Copyright 2015 | Published/Released February 2016
  • This publication's content originally published in print form: 2015

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About

Overview

This title explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach.

Table of Contents

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
Contents.
List of Figures and Tables.
About the Authors.
Foreword.
Acknowledgments.
List of Abbreviations.
Introduction.
1: The Value of Competitive Intelligence.
2: The Right Leadership Adds Value to Competitive Intelligence.
3: Competitive Intelligence from Start to End.
4: Plan and Prioritise.
5: Capture and Manage.
6: Analyse and Communicate.
7: The Organisational Side of Competitive Intelligence.
8: Knowledge Management — A Vital Component of Competitive Intelligence.
9: The Human Side of Competitive Intelligence.
10: The Role of the Information Professional in Competitive Intelligence.
11: Promoting Competitive Intelligence: The Importance of Marketing, Communication and Evaluation.
12: Tools and Methods.
References.
Index.