eBook Universal UX Design: Building Multicultural User Experience, 1st Edition

  • Alberto Ferreira
  • Published By: Morgan Kaufmann
  • ISBN-10: 0128025956
  • ISBN-13: 9780128025956
  • DDC: 004.019
  • 242 Pages | eBook
  • Original Copyright 2017 | Published/Released June 2017
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price



This book provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy. It teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
About the Author.
Grey Matter.
1: Are You Experienced?.
2: The Universal Totem Pole.
3: Across the Dashboard.
Magnum Impulse.
4: Worlds Within Worlds.
5: Mental Manifests.
About Face.
6: Cutting Copy.
7: Global Designs.
8: A Thousand Pictures.
9: Conclusion: Spirits in a Digital World.