NEW

eBook Social Media Smarts: You Are the Product: How Your Data Is Being Sold, 1st Edition

  • Avery Elizabeth Hurt
  • Published By: Enslow Publishing
  • ISBN-10: 1978507828
  • ISBN-13: 9781978507821
  • DDC: 302.23
  • Grade Level Range: 5th Grade - 8th Grade
  • 48 Pages | eBook
  • Original Copyright 2020 | Published/Released October 2019
  • This publication's content originally published in print form: 2020
  • Price:  Sign in for price

About

Overview

Most people sign on to one or more social media accounts every day without giving much thought to how these services are offered for free. This timely volume explains to readers how social media sites use their personal data to make a profit. By explaining how advertising targets specific demographic groups and how big data firms make use of individuals' information, this book gives readers a clear understanding of their place in the social media business model. In addition, readers will learn how they can take steps to protect their privacy and reduce the amount of information available to data mining companies. Illustrations and in-depth sidebars round out the text.