Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul, 1st Edition

  • Jenny Kassan
  • Published By:
  • ISBN-10: 1523084723
  • ISBN-13: 9781523084722
  • DDC: 658.15
  • Grade Level Range: College Freshman - College Senior
  • 240 Pages | eBook
  • Original Copyright 2017 | Published/Released August 2018
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price



Too many entrepreneurs try to avoid raising capital, assuming that they can’t offer the kind of returns they think investors demand. Or they’re worried that investors will end up taking control of the business. But an underfinanced business is a nightmare for the entrepreneur and a major reason new businesses fail. Jenny Kassan shows how anyone can build capital without relying on traditional methods. Based on over ten years working with small businesses, Kassan says the landscape of investment capital is far larger and more diverse than many would have you believe. Venture capitalists looking for a tenfold return on their investment are a tiny minority, and many investors are just as mission-driven as entrepreneurs. Kassan takes readers through a six-step process to create a customized capital-raising plan, one that inspires them, excites them, and is in complete agreement with their business, their values, and their lives.

Table of Contents

Front Cover.
Praise for Raise Capital on Your Own Terms.
Title Page.
Copyright Page.
A Note to Readers.
Introduction: You Can Raise Capital on Your Own Terms.
Setting The Stage.
1: Busting the Myths Forget Everything You Think You Know.
2: Are You Ready?.
3: The Legal Framework What Your Lawyer Probably Won’t Tell You.
Create Your Customized Capital Raising Plan.
4: Step 1 Get Clear on Your Goals and Values.
5: Step 2 Identify the Right Investors for You.
6: Step 3 Design Your Offer.
7: Step 4 Choose Your Legal Compliance Strategy.
8: Step 5 Enroll Investors.
9: Step 6 Address Obstacles Head On.
Conclusion: Pulling it All Together—Your Go-to-Market Plan.
Readers’ Resources Website.
About the Author.
Other Backmatter.