Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities, 1st Edition

  • N. Raghavendra Rao
  • Published By: Business Science Reference
  • ISBN-10: 1522557229
  • ISBN-13: 9781522557227
  • DDC: 658.4
  • Grade Level Range: College Freshman - College Senior
  • 159 Pages | eBook
  • Original Copyright 2018 | Published/Released November 2018
  • This publication's content originally published in print form: 2018
  • Price:  Sign in for price



Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers. This title is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Business Strategy and Competitive Advantage (ABSCA) Book Series.
Titles in This Series.
Table of Contents.
1: Role of Virtual Reality in Open Innovation Business Initiatives.
2: Significance of Knowledge Harvesting in Open Innovation in Business Ventures.
3: Importance of Business Process Reengineering in Open Innovation Projects.
4: Making Use of Intellectual Property in Open Innovation Business Activities.
5: Advantages in Making Use of Information and Communication Technology in Designing Open Innovation Business Models.
6: Need for Making Use of Social Media Channels for Open Innovation Management.
7: Evaluation of Investments in Open Innovation Ventures.
8: Conclusion.
9: Related Readings.
10: About the Author.