Principles of Business: Entrepreneurship, 1st Edition

  • Published By:
  • ISBN-10: 1682176029
  • ISBN-13: 9781682176023
  • DDC: 658.421
  • Grade Level Range: 9th Grade - College Senior
  • 300 Pages | eBook
  • Original Copyright 2017 | Published/Released January 2018
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price

About

Overview

Entrepreneurship is a career path that more and more students and job seekers are considering. Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea can change the world. This book fills the need for helpful information on the founding principles of entrepreneurship—how to start a business, how to pitch your product, how to raise capital, how to market your product and so much more. This is information anyone looking to start a business needs to know.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Publisher's Note.
Introduction.
Contributors.
1: Authentic Leadership.
2: Brand Management.
3: Business, Ethics, & Society.
4: Business Forecasting.
5: Business Planning & Entrepreneurship.
6: Business Strategy and Policy.
7: Buyer Behavior.
8: Community Reinvestment.
9: Competitive Strategy.
10: Conflict Management.
11: Consumer & Organizational Buyer Behavior.
12: Contract Theory.
13: Corporate Development: Mergers & Acquisitions.
14: Corporate Financial Management.
15: Corporate Financial Strategy.
16: Corporate Leaders as Volunteers.
17: Corporate Strategy.
18: Creativity.
19: Current Issues in Entrepreneurship.
20: Decision Making.
21: Direct E-Marketing.
22: Disruptive Innovation.
23: Entrepreneurial Marketing.
24: Executive Compensation.
25: Executive Leadership.
26: Family Business Strategy.
27: Financial Management in Business.
28: Financing the Corporation.
29: Forecasting Techniques.
30: Human Resources for the Emerging Firm.
31: Inclusive Leadership.
32: Information, Strategy, & Economics.
33: Innovation Leadership.
34: Intrapreneurship.
35: Launching New Ventures Through Technology.
36: Leadership.
37: Leadership & Motivation.
38: Managerial Economics.
39: Mergers & Acquisitions.
40: Mobile Applications & Business.
41: Negotiations.
42: New Product Management.
43: New Ventures & the Law.
44: Open Innovation.
45: Organizational Life Cycle.
46: Personality Traits of Entrepreneurs.
47: Principles of Advertising.
48: Product Innovation.
49: Product Life Cycle.
50: Real Estate Entrepreneurship.
51: Risk Management & Insurance.
52: Servant Leadership.
53: Small Business Taxation.
54: Social Entrepreneurship.
55: Social Media & Businesses.
56: Stakeholder Theory & Analysis.
57: Strategic Implementation.
58: Strategies & Practices of Family-Controlled Businesses.
59: Teams & Team Building.
60: Technological Innovation.
61: Technological Innovation & Entrepreneurs.
62: Transformational Leadership.
63: Types of Business Organizations.
64: Venture Capital & Entrepreneurial Management.
65: Venture Capital & the Finance of Innovation.
Glossary.
Index.