Key Challenges and Opportunities in Web Entrepreneurship, 1st Edition

  • Alexandru Capatina
  • Elisa Rancati
  • Published By: Business Science Reference
  • ISBN-10: 1522524673
  • ISBN-13: 9781522524670
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 291 Pages | eBook
  • Original Copyright 2017 | Published/Released September 2017
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price



The development of web technologies has enhanced the availability of online business opportunities for entrepreneurs. By implementing these new technologies, business growth is ensured and the global economy is strengthened. This book is a pivotal reference source for the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on relevant areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in recent trends on entrepreneurial endeavors in the digital age.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in E-Business Research (AEBR) Book Series.
Titles in this Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: The Role of Business Model Development in the Ex-Post Creation of Online Entrepreneurial Opportunity.
2: The Corporate Social Network (CSN) in SME’s: A Tool for a Collective Intelligence Culture.
3: Entrepreneurial Initiative to Develop a Web-Based Knowledge Hub.
4: Lean and Digital: A Case Study on Procurement and Supply Chain Professionals’ Online Social Network.
5: E-Reputation in Web Entrepreneurship.
6: Social Media, Interfacing Brands in Relation to the Social Media Ecosystem.
7: Brand Reputation in the Facebook Era: The Impact of User Generated Content in Brand Reputation Management Brand Reputation in the Facebook Era.
8: A Cultural Taboo: How Social Media Is Transforming the French ‘Slow Food’ Hegemony.
9: Role of Internet in the Development of Medical Tourism Service in Tunisia.
Compilation of References.
About the Contributors.