The SAGE Handbook of Qualitative Business and Management Research Methods: Methods and Challenges, 1st Edition

  • Catherine Cassell
  • Ann L. Cunliffe
  • Gina Grandy
  • Published By: SAGE
  • ISBN-10: 1526430223
  • ISBN-13: 9781526430229
  • DDC: 650.0721
  • Grade Level Range: 9th Grade - College Senior
  • 542 Pages | eBook
  • Original Copyright 2018 | Published/Released August 2018
  • This publication's content originally published in print form: 2018
  • Price:  Sign in for price



This resource provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the history and traditions that underpin qualitative research in the field. The chapters have been arranged into three thematic parts: Part One examines a broad spectrum of contemporary methods, from autoethnography and discourse analysis, to shadowing and thematic analysis. Part Two presents an overview of key visual methods, such as photographs, drawing, video and web images. Part Three explores methodological developments, including aesthetics and smell, fuzzy set comparative analysis, and beyond.

Table of Contents

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
List of Figures.
List of Tables.
Notes on the Editors and Contributors.
Introduction: Qualitative Research in Business and Management.
Contemporary Methods.
1: Autoethnography.
2: Archival Research.
3: Rhetoric.
4: Stories and Narratives.
5: Organizational Discourse Analysis.
6: Towards the Wholesome Interview: Technical, Social and Political Dimensions.
7: Group Methods.
8: Sociomateriality and Qualitative Research: Method, Matter and Meaning.
9: Analysing Fiction: The Example of Women’s Work in Disney Animations (1937–2013).
10: Dramaturgical Methods.
11: Capturing the Complexity of Daily Workplace Experiences Using Qualitative Diaries.
12: Going with the Flow: Shadowing in Organisations.
13: Thematic Analysis in Organisational Research.
Visual Methods.
14: Photography in Qualitative Organizational Research: Conceptual, Analytical and Ethical Issues in Photo-Elicitation Inspired Methods1.
15: Drawing.
16: Analysing Web Images.
17: Making Meaning from Multimodality: Embodied Communication in a Business Pitch Setting.
18: Collage Visual Data: Pathways to Data Analysis.
19: Qualitative Research through Documentary Filmmaking: Questions and Possibilities.
Methodological Developments.
20: Aesthetics: Working With the Senses.
21: Sewing in Management and Organisation Research: The Subversive Stitch and the Politics of Cloth Revisited.
22: Netnography for Management and Business Research.
23: Ethnomusicology.
24: Advances in Qualitative Comparative Analysis (QCA): Application of Fuzzy Set in Business and Management Research.
25: ANTi-History: An Alternative Approach to History.
26: ‘Use Your Feelings’: Emotion as a Tool for Qualitative Research.
27: Pattern Matching in Qualitative Analysis.
28: Metaphorizing the Research Process.