The SAGE Handbook of Consumer Culture, 1st Edition

  • Alladi Venkatesh University of California at Irvine
  • Pauline Maclaran Royal Holloway, University of London
  • Steven Miles
  • Olga Kravets
  • Published By: SAGE
  • ISBN-10: 1473998794
  • ISBN-13: 9781473998797
  • DDC: 339.47
  • Grade Level Range: 9th Grade - College Senior
  • 576 Pages | eBook
  • Original Copyright 2018 | Published/Released August 2018
  • This publication's content originally published in print form: 2018
  • Price:  Sign in for price



The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. This book is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption; Part 2: Geographies of Consumer Culture; Part 3: Consumer Culture Studies in Marketing; Part 4: Consumer Culture in Media and Cultural Studies; Part 5: Material Cultures of Consumption; and Part 6: The Politics of Consumer Culture.

Table of Contents

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
List of Figures and Tables.
Notes on the Editors and Contributors.
1: Introduction.
Sociology of Consumption.
2: The Emergence of Contemporary Consumer Culture.
3: The Systems of Provision Approach to Understanding Consumption1.
4: The Making of the Consumer: Historical and Sociological Perspectives.
5: Consumption, Class and Taste.
Geographies of Consumer Culture.
6: Debunking the Myths of Global Consumer Culture Literature.
7: Consumer Culture in Socialist Russia.
8: New Urbanism, Post-nationalism and Consumerist Modernity in India.
9: Consumption and Consumer Rights in Contemporary China.
10: Spaces of (Consumer) Resistance.
Consumer Culture Studies in Marketing.
11: Consumer Culture Theory: A Front-row Seat at the Sidelines.
12: Consumer Identity Projects.
13: Re-presenting, Reinvigorating and Reconciling: Gift-giving Research within and beyond the CCT Paradigm.
14: Prosumption Tribes: How Consumers Collectively Rework Brands, Products, Services and Markets.
15: Contesting Understandings of Contestation: Rethinking Perspectives on Activism.
Consumer Culture in Media and Cultural Studies.
16: Consumer Culture and the Media.
17: Body Projects: Fashion, Aesthetic Modifications and Stylized Selves.
18: Who Takes the First Bite? A Critical Overview of Gender Representations in Food Advertising.
19: Biopolitical Marketing and Technologies of Enclosure.
Material Cultures of Consumption.
20: The Materiality of Consumer Culture.
21: Subject/Object Relations and Consumer Culture.
22: Another Consumer Culture Theory. An ANT Look at Consumption, or How ‘Marketthings’ Help ‘Cultivate’ Consumers.
23: Objects: From Signs to Design.
24: The War on Cash1.
The Politics of Consumer Culture.
25: Consumer-Citizens: Markets, Marketing and the Making of ‘Choice’.
26: Are You Neoliberal Fit? The Politics of Consumption under Neoliberalism.
27: Sustainable Consumption, Consumer Culture and the Politics of a Megatrend.
28: Buying into the Nation: The Politics of Consumption and Nationalism.
29: The Politics of Consumption.