eBook Strategic Tools and Methods for Promoting Hospitality and Tourism Services, 1st Edition

  • Alexandru-Mircea Nedelea
  • Maximiliano Korstanje
  • Babu George
  • Published By: Business Science Reference
  • ISBN-10: 1466697628
  • ISBN-13: 9781466697621
  • DDC: 910.68
  • Grade Level Range: College Freshman - College Senior
  • 326 Pages | eBook
  • Original Copyright 2016 | Published/Released June 2016
  • This publication's content originally published in print form: 2016
  • Price:  Sign in for price

About

Overview

This resource provides interdisciplinary perspectives in the areas of global tourism and hospitality. The title highlights cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing. It is an essential reference for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Destination Image and Marketing.
1: The Role of Destination Attributes in Assessing/Constructing the Image of Tourist Destination.
2: Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach.
3: Cultural Tourism and Museum Marketing: Contributing to the Development of Alba Lulia's Image.
Tactics and Strategies in a Context of Crises.
4: Strategic Tools and Methods for Promoting Cultural Tourism.
5: Failure-Avoidance in the Implementation of Tourism and Hospitality Strategies.
6: The Roles of Information Technology and Knowledge Management in Global Tourism.
7: Delivering Hospitality through Franchising: The Case of Monginis, India.
8: Hotel Spa and Wellness Services in Crete: A Marketing Analysis.
Marketing for a Cultural Encounter.
9: A Cross-Cultural Comparison of Generation Y Attitudes to Nature, Wellbeing and Rural Tourism.
10: Sociocultural Impacts of Sport Event Tourism in Mexico: Research Needs and Opportunities.
11: Communicating Responsibly with the Global Tourist.
Negative Effects of Tourism in Local Communities.
12: The Application of Monetary Awards in Tourist Organizations: Rent-A-Car Sectors in Buenos Aires, Argentina.
13: The Role of the Tourism and Cultural Policies since the End of Convertibility: The Case of Buenos Aires City.
14: Tourism, Terrorism, Morality, and Marketing: A Study of the Role of Reciprocity in Tourism Marketing.
Related References.
Compilation of References.
About the Contributors.
Index.
Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Destination Image and Marketing.
1: The Role of Destination Attributes in Assessing/Constructing the Image of Tourist Destination.
2: Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach.
3: Cultural Tourism and Museum Marketing: Contributing to the Development of Alba Lulia's Image.
Tactics and Strategies in a Context of Crises.
4: Strategic Tools and Methods for Promoting Cultural Tourism.
5: Failure-Avoidance in the Implementation of Tourism and Hospitality Strategies.
6: The Roles of Information Technology and Knowledge Management in Global Tourism.
7: Delivering Hospitality through Franchising: The Case of Monginis, India.
8: Hotel Spa and Wellness Services in Crete: A Marketing Analysis.
Marketing for a Cultural Encounter.
9: A Cross-Cultural Comparison of Generation Y Attitudes to Nature, Wellbeing and Rural Tourism.
10: Sociocultural Impacts of Sport Event Tourism in Mexico: Research Needs and Opportunities.
11: Communicating Responsibly with the Global Tourist.
Negative Effects of Tourism in Local Communities.
12: The Application of Monetary Awards in Tourist Organizations: Rent-A-Car Sectors in Buenos Aires, Argentina.
13: The Role of the Tourism and Cultural Policies since the End of Convertibility: The Case of Buenos Aires City.
14: Tourism, Terrorism, Morality, and Marketing: A Study of the Role of Reciprocity in Tourism Marketing.
Related References.
Compilation of References.
About the Contributors.
Index.