eBook Best Customers: Demographics of Consumer Demand, 12th Edition

  • Published By:
  • ISBN-10: 1937737411
  • ISBN-13: 9781937737412
  • DDC: 658.834
  • Grade Level Range: College Freshman - College Senior
  • 808 Pages | eBook
  • Original Copyright 2017 | Published/Released February 2018
  • This publication's content originally published in print form: 2017
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About

Overview

Find out how the American marketplace has been transformed by the Great Recession in the new twelfth edition of Best Customers: Demographics of Consumer Demand, with all-important spending data. This work provides a unique look at who the best and biggest customers are for hundreds of individual products and services. This work is intended for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
Introduction.
1: Alcoholic Beverages.
2: Apparel.
3: Computers.
4: Education.
5: Entertainment.
6: Financial Services.
7: Furnishings and Equipment.
8: Gifts for People in Other Households.
9: Groceries.
10: Health Care.
11: Household Services.
12: Housekeeping Supplies.
13: Personal Care Products and Services.
14: Reading Material.
15: Restaurants and Carry-Outs.
16: Shelter.
17: Telephone Service and Equipment.
18: Tobacco Products.
19: Transportation.
20: Travel.
21: Utilities.
Appendix A About the Consumer Expenditure Survey.
Appendix B Percent Reporting Expenditure and Amount Spent, Average Quarter 2014.
Appendix C Spending by Product and Service Ranked by Amount Spent, 2014.
Appendix D Household Spending Trends, 2006 to 2014.
Glossary.
Index.