Business Web Strategy: Design, Alignment, and Application, 1st Edition

  • Published By:
  • ISBN-10: 1605660256
  • ISBN-13: 9781605660257
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 414 Pages | eBook
  • Original Copyright 2008 | Published/Released January 2009
  • This publication's content originally published in print form: 2008

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Addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: Design Web Strategy.
2: Using Patterns for Engineering High-Quality E-Commerce Applications.
3: Informing Industry via Academic Research in ICT Skill and Capability Development.
4: The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations.
5: Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler.
6: Customer Relationship Management (CRM): An In-Depth Analysis.
7: Different Web Strategies for Different E-Marketplaces.
8: Aligning Web Strategy to Corporate Strategy.
9: Trends of Web Services Adoption: A Synthesis.
10: Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine.
11: The Web Strategy Development in the Automotive Sector.
12: Adaptive Mobile Web Browsing Using Web Mining Technologies.
13: Integration of Public University Web Sites and Learning Management Systems.
14: Innovating Through the Web: The Banking Industry Case.
15: Applications of Web Strategy.
16: An Action Research Case Study of the Facilitators and Inhibitors of E-Commerce Adoption.
17: Acceptance of the Mobile Internet as a Distribution Channel for Paid Content in Germany.
18: Information Quality Satisfaction of Communication Portals: A Study of Central Cyber Government Office (CCGO) of the Hong Kong Government.
19: The Evaluation of IT Investments through Real Options.
20: Strategic Use of the Internet and Organizational Structure for E-Business: “Celta” Case at GM Brazil.
21: On the Use of Soft Computing Techniques for Web Personalization.
Compilation of References.
About the Contributors.