Handbook of Research on Consumption, Media, and Popular Culture in the Global Age, 1st Edition

  • Ozlen Ozgen
  • Published By:
  • ISBN-10: 1522584927
  • ISBN-13: 9781522584926
  • DDC: 306.3
  • 454 Pages | eBook
  • Original Copyright 2019 | Published/Released December 2019
  • This publication's content originally published in print form: 2019

  • Price:  Sign in for price



The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. This title discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Media, Entertainment, and the Arts (AMEA) Book Series.
Editorial Advisory Board.
List of Contributors.
Table of Contents.
Detailed Table of Contents.
1: Popular Culture and Media Intellectuals: Relationship Between Popular Culture and Capitalism – The Characteristics of the Media Intellectuals.
2: Popular Culture and Peer Effects in Consumption: Survey of Economic Consequences.
3: Popular Culture and Communication Ethics: An Assessment on Umberto Eco's Numero Zero.
4: Big Brothers Are Seducing You: Consumerism, Surveillance, and the Agency of Consumers.
5: The Effect of Popular Culture on TV Program Genres Within Globalization Process.
6: How Do Cartoon Movies Construct Children's Consumption Habits for “Special Days”?.
7: TV Soaps Influence on the Attitudes of Kazakhstani Women Towards the Represented Turkish Way of Life.
8: The Redefinition of Arabism Through Satellite Channels.
9: “The Modern Daily Life” in Turkey in the 1950s in Popular Play Scripts of the State Theater.
10: The Reflection of Popular Culture on Calendar Photos.
11: Popular Culture and Iconology: Reading Today's Icons as Works of Art.
12: The Popular Culture of 3D Printing: When the Digital Gets Physical.
13: A Film Analysis Related to Globalization and Capitalist Consumer Culture and Its Reflections on Advertising Industry.
14: Multiculturalism in Cinema in the Context of Popular Culture: Where Exactly Ferzan Özpetek Stands?.
15: The Colorful Leak of Postmodernism in the Turkish Cinema Onur Ünlü Narratives: The Reflection of the Concept of Postmodernism in Cinema.
16: Consumption in the Digital Age: A Research on Social Media Influencers.
17: Black Lives Matter vs. All Lives Matter in the Generation of “Hashtivism”: Constructing the Paradigms of Cyber-Race.
18: The Diffusion of Mobile Telephony in Popular Culture.
19: Popular Culture Discourse and Representation of the Organizations’ Dark Side.
20: Art and Brand Contamination: How Brands Have Blurred the Distinction Between Low Culture and High Culture.
21: Self-Laundering for Marketing: Maintaining Sustainability.
22: The Concept of Power in the Nigerian Religious Discourse: A Study of Advertising Copies by Pentecostal and Charismatic Churches.
Compilation of References.
About the Contributors.