Selected Readings on Electronic Commerce Technologies: Contemporary Applications, 1st Edition

  • Wen Chen Hu
  • Published By:
  • ISBN-10: 1605660973
  • ISBN-13: 9781605660974
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 371 Pages | eBook
  • Original Copyright 2008 | Published/Released October 2009
  • This publication's content originally published in print form: 2008

  • Price:  Sign in for price



Education and research in the field of electronic commerce technology can prove problematic without the proper resources and tools on the most relevant issues, trends, and advancements. "Selected Readings on Electronic Commerce Technologies: Contemporary Applications" supplements course instruction and student research with quality articles focused on key issues concerning the technologies and applications of electronic commerce. Containing over 30 chapters from authors across the globe, these selected readings in areas such as e-marketing, IT business, and mobile commerce depict the most relevant and important areas of classroom discussion within the categories of fundamental concepts and theories; development and design methodologies; tools and technologies; application and utilization; critical issues; and emerging trends.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Table of Contents.
Detailed Table of Contents.
About the Editor.
1: Fundamental Concepts and Theories.
2: E-Commerce Standards: Transforming Industry Practice.
3: Electronic Commerce and the State Sales Tax System: An Issue of Tax Fairness.
4: Searching for Value in Researching the Adoption and Use of M-Services.
5: The Financial Potential of Sporadic Customers in E-Retailing: Evidence from the Brazilian Home Appliance Sector.
6: Development and Design Methodologies.
7: Developing Mobile Commerce Applications.
8: Building Consumer Trust for Internet E–Commerce.
9: Trust in E–Commerce: Risk and Trust Building.
10: Public Sector E–Commerce.
11: Multi–Agent Patterns for Deploying Online Auctions.
12: Tools and Technologies.
13: China: M–Commerce in World's Largest Mobile Market.
14: France: Mobile Communications and Emerging M–Commerce.
15: Wireless Technologies for Mobile Computing and Commerce.
16: A Theoretical Approach to Evaluate Online and Traditional Trading on the NASDAQ Stock Exchange.
17: M-Commerce Payment Systems.
18: Barcode Applications for M-Business.
19: Utilization and Application.
20: E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group.
21: E-Commerce Links for SMEs within the Industry Value Chain.
22: A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction.
23: Evaluating E-Commerce Trust Using Fuzzy Logic.
24: Privacy-Preserving Transactions Protocol Using Mobile Agents with Mutual Authentication.
25: Critical Issues.
26: Factors Affecting Mobile Commerce and Level of Involvement.
27: Privacy and Security in the Age of Electronic Customer Relationship Management.
28: An Extrinsic and Intrinsic Motivation-Based Model for Measuring Consumer Shopping Oriented Web Site Success.
29: Decision Factors for the Adoption of an Online Payment System by Customers.
30: On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs.
31: Exploring Decision Rules for Sellers in Business-to-Consumer (B2C) Internet Auctions.
32: Emerging Trends.
33: E-Commerce Adoption Barriers in Small Businesses and the Differential Effects of Gender.
34: The Future of M-Commerce: The Role of Bluetooth and WiMax.
35: Consumer-to-Consumer Electronic Commerce: A Distinct Research Stream.
36: Improving M-Commerce Services Effectiveness with the Use of User-Centric Content Delivery.