Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks, 1st Edition

  • Published By:
  • ISBN-10: 1605661554
  • ISBN-13: 9781605661551
  • Grade Level Range: College Freshman - College Senior
  • 374 Pages | eBook
  • Original Copyright 2008 | Published/Released February 2009
  • This publication's content originally published in print form: 2008

  • Price:  Sign in for price



Provides an authoritative collection of original, in-depth, and innovative research articles on e-business concepts, models, processes, services, and applications.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial board.
Table of Contents.
Detailed Table of Contents.
1: E-Customer Relationship Management.
2: Managing the Customer Relationship: A Framework for E-CRM Analysis.
3: A New Conceptual Framework for Greater Success with Integration of E-CRM.
4: Managerial Discretion and E-CRM Performance.
5: Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM.
6: Do Mobile CRM Services Appeal to Loyalty Program Customers?.
7: Developing a Global CRM Strategy.
8: E-Business Models and Strategies.
9: Strategic Positioning and Resource-Based Thinking: Cutting Through the Haze of Punditry to Understand Factors Behind Sustainable, Successful Internet Businesses.
10: A Tale of E-Business Models: From the Music to the Television Industry.
11: Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon Corporation.
12: Complementary Role of Website in Business Model Development.
13: A Reverse Auction-Based E-Business Model for B2C Service Markets∗.
14: E-Business Management.
15: Evolving E-Health Systems: Symbiotic Constructs Between Corporate and E-Healthcare Worlds in International Space.
16: Socio-Economie Impacts of Offshore Outsourcing of Information Technology.
17: Towards Theory Development for Emergent E-Business Innovations: Using Convergent Interviewing to Explore the Adoption of XBRL in Australia.
18: An Introduction to the Management and Protection of Intellectual Property Rights.
19: Intelligent Contracting: An E-Supply Chain Management Perspective.
20: Online Consumer Behavior.
21: The Applicability of Network Effect Theory to Low-Cost Adoption Decisions: An Investigation of Peer-to-Peer File Sharing Technologies.
22: An Empirical Analysis of Cellular Phone Users' Convenience Perception and Its Impact on Shopping Intention in Mobile Commerce.
23: The Effects of System Features, Perceived Risk and Benefit, and Customer Characteristics on Online Bill Paying.
Compilation of References.
About the Contributors.