Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation, 1st Edition

  • Stephen Burgess
  • Published By:
  • ISBN-10: 1605662259
  • ISBN-13: 9781605662251
  • Grade Level Range: College Freshman - College Senior
  • 326 Pages | eBook
  • Original Copyright 2008 | Published/Released March 2009
  • This publication's content originally published in print form: 2008

  • Price:  Sign in for price



Provides small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. Connects the various issues involved in the planning and execution of successful Web sites for small businesses.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
Table of Contents.
1: Setting the Scene.
2: Introduction.
3: Web Presence Lessons for Small Businesses.
4: Readiness, Business Aims and Planning.
5: Readiness for a Web Presence.
6: Business Strategy and Planning.
7: Web Presence Implementation and Evaluation.
8: Web Presence Strategy and Content.
9: Web Presence Hosting.
10: Website Design.
11: Web Presence Promotion.
12: Web Presence Governance.
13: Evaluating Web Presence Success.
14: Epilogue.
15: A Look at the Future.
Appendix: What Led Us Here?.
About the Authors.