Media Influence: Breakthroughs in Research and Practice, 1st Edition

  • Published By:
  • ISBN-10: 1522539301
  • ISBN-13: 9781522539308
  • DDC: 302.23
  • Grade Level Range: College Freshman - College Senior
  • 538 Pages | eBook
  • Original Copyright 2018 | Published/Released April 2018
  • This publication's content originally published in print form: 2018

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In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. This book is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
List of Contributors.
Table of Contents.
Law and Politics.
1: Social Media: An Emerging Tool for Political Participation.
2: Presidential Rhetoric and News Rhetoric.
3: One of Many Tools to Win the Election: A Study of Facebook Posts by Presidential Candidates in the 2012 Election.
4: Microblogging and the News: Political Elites and the Ultimate Retweet.
5: Occupy Rhetoric: Responding to Charges of “Slacktivism” With Digital Activism Successes.
6: Attitudes of University Students Voters Towards Political Messages in Social Media.
7: Adoption of Social Media as Communication Channels in Government Agencies.
8: Determinants of Social Media Impact in Local Government.
9: Media, Democracy, and Political Change in Developing Countries.
10: Beyond Web 2.0. Social Media and Urban Educated Youths Participation in Kenyan Politics.
11: Grassroots Political Campaign in Russia: Alexey Navalny and Transmedia Strategies for Democratic Development.
12: Persuasive Communication From a Military Force to Local Civilians: A Cognitive Treatment of PsyOps Messages Based on the Elaboration Likelihood Model.
Marketing, Advertising, and Management.
13: Social Media and Business: In Search of Missing Links.
14: Influence of Corporate Social Media in Strategic Decision Processes.
15: Visualizing Social Network Influence: Measurement and Case Studies.
16: Evaluating Social Media: Towards a Practical Model for Measuring Social Media Influence.
17: The Influence of Social Media on Teamwork Aspects: Introduction of a Conceptual Model to Measure the Influence Social Media Has on Teamwork.
18: Factors Promoting Social CRM: A Conceptual Model of the Impact of Personality and Social Media Characteristics.
19: The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations.
20: Influence of Social Media Marketing on the Brand Image of Organizations in the Hospitality Industry of Sri Lanka.
21: Online Gambling Advertising and the Third-Person Effect: A Pilot Study.
22: Referencing in the Virtual World: A Study.
Media Literacy and Ethics.
23: A Discourse on Mass Media and Society.
24: The Neuroscience of Social Television.
25: Old Media, New Media, and Public Engagement With Science and Technology.
26: Civic Cultures and Skills in European Digital Rights Campaigning.
27: Social Media Engagement: Reshaping the Consumption Patterns of Generation Y Caribbean and Latin American Consumers.
28: An Assessment of Media Contribution to Behaviour Change and HIV Prevention in Nigeria.