E-Novation For Competitive Advantage In Collaborative Globalization: Technologies For Emerging E-Business Strategies, 1st Edition

  • Published By:
  • ISBN-10: 1605663956
  • ISBN-13: 9781605663951
  • DDC: 658.046
  • Grade Level Range: College Freshman - College Senior
  • 306 Pages | eBook
  • Original Copyright 2009 | Published/Released August 2011
  • This publication's content originally published in print form: 2009

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This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e-business technologies with consumers, businesses, and links to social and political visions and strategies.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: E–Marketing and the New Collaborative Information Platform.
2: Service–Dominant Logic Foundations of E–Novation.
3: E–Marketplaces: Taxonomy of the New Collaborative Information Platform.
4: A Business Model Framework for Second Life.
5: What Is E–Novation?.
6: Defining E–Novation.
7: Defining E–Novation in Action.
8: E–Novation Marketing Issues.
9: Service–Dominant Logic: Toward Reframing Business for Enhanced E–Novation.
10: E–Novation Collaboration.
11: Online Branding.
12: E–Novation Curriculum (Communication and Education): Who Should Care?.
13: E–Novation Customer Relationship Management.
14: E–Novation Deployment: Creating New “Spaces” and Distribution Using E–Novation.
15: E–Novation Business Development.
16: E–Novation and Start–Up Companies.
17: E–Novation in Large Corporations.
18: E–Novation Program Office and Roadmap: Pathway to Achieving E–Novation in Government.
19: Emerging E–Novation, Platforms and Markerting.
20: Next Generation Collaborative Information Platforms.
Compilation of References.
About the Contributors.