Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World, 1st Edition

  • Mike Hoefflinger
  • Published By:
  • ISBN-10: 0814437974
  • ISBN-13: 9780814437971
  • DDC: 302.30285
  • Grade Level Range: College Freshman - College Senior
  • 256 Pages | eBook
  • Original Copyright 2017 | Published/Released June 2017
  • This publication's content originally published in print form: 2017

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About

Overview

This book tells the coming-of-age story of this now venerable social media giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:

How Facebook recovered from its “disastrous” IPO • How the growth team achieved the impossible • Why Facebook’s News Feed ads were the company’s most important business decision ever • How Google+ attacked and lost • Why—and how —Instagram and WhatsApp were added to the mix • What the company does to win the talent wars • What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick • Which products and technical advancements are on the horizon and why • And much more.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Dedication.
Contents.
Preface.
Setting the Scene.
1: The Bell Tolls: Half the Company It Used to Be.
2: Finding Your Inner Zuck: Everything at Facebook Starts with Mark Zuckerberg, but It Doesn’t End There.
10 Challenges on the Road from Also-Ran to Juggernaut.
3: How Facebook Turned Down $1 Billion.
4: How Facebook Became Your Lens on the World.
5: How Facebook Grows … and Grows.
6: How Facebook Built a $10 Billion Business in Three Years.
7: How Facebook Goes Fast.
8: How Facebook Beat Google.
9: How Facebook Became More Than Facebook.
10: How Facebook Plays the Long Game.
11: How Facebook Wins the Talent Wars.
12: How Facebook Became the Biggest of the Big.
The Future.
13: Messaging Becomes the Medium: Two More Giant Apps and an Artificial Intelligence Based on Trillions of Pieces of Data.
14: Connecting the Next Billion People: The Most Questionable Business Decision for the Best Reasons.
15: “Transporting” a Billion of Us with VR and AR: Building the Last Screen.
16: What If Facebook “Wins”? Reknitting the Pangea of the Mind.
Parting Thoughts.
17: Failure Isn’t: Facebook Doesn’t Always Hit It Out of the Park, and That’s a Good Thing.
18: Nothing Lasts Forever? No Technology Company Is Immune to Disruption.
Acknowledgments.
Notes.
Index.
About the Author.
Copyright Page.