Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations, 1st Edition

  • Manuel Alonso Dos Santos
  • ISBN-10: 1522576185
  • ISBN-13: 9781522576181
  • 325 Pages | eBook
  • Original Copyright 2019 | Available October 2019
  • This publication's content originally published in print form: 2019
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As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. This title provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.