eBook Business Reference Guide: Studies in Marketing & Advertising, 2nd Edition

  • Published By:
  • ISBN-10: 1429841117
  • ISBN-13: 9781429841115
  • DDC: 658.8
  • 113 Pages | eBook
  • Original Copyright 2017 | Published/Released August 2017
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price



This volume offers an introduction to the principles and strategies of advertising and marketing. The collection begins by reviewing managerial strategies in advertising, marketing, and sales groups before examining the principles of marketing and advertising that ensure the efficient use of resources and that effectively promote the company and its products and services.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: Marketing Management.
2: Marketing Decision - Making.
3: Advertising Management.
4: Law of Marketing & Antitrust.
5: Effective Media Coverage.
6: Sales Force Management.
7: Channel Management.
8: Applications for Business Consulting in Marketing.
9: Marketing Research.
10: Marketing Methods.
11: Marketing Strategy.
12: Models for Marketing Strategy.
13: Marketing Principles.
14: Principles of Advertising.
15: Direct E-Marketing.
16: Social Media and Businesses.
17: Advertising Campaigns.
18: Multimedia Product Placement.