Impact of Mobile Services on Business Development and E-Commerce, 1st Edition

  • Francisco Liébana
  • Zoran Kalinić
  • Iviane Ramos de Luna
  • Inma Rodríguez-Ardura
  • Published By: Business Science Reference
  • ISBN-10: 1799800520
  • ISBN-13: 9781799800521
  • DDC: 658.4
  • 300 Pages | eBook
  • Original Copyright 2020 | Available December 2019
  • This publication's content originally published in print form: 2020
  • Price:  Sign in for price



Mobile devices are essential in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and consumer behavior. It’s important to understand the impact that these services have on users’ lives, business, and society. This collection of research focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for delivering mobile services such as business-to-consumer and peer-to-peer. Topics include global market, consumer behavior, and customer satisfaction. For business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.