eBook Dare to Serve, 2nd Edition

  • Cheryl Bachelder
  • Published By:
  • ISBN-10: 152309785X
  • ISBN-13: 9781523097852
  • DDC: 658.4
  • 216 Pages | eBook
  • Original Copyright 2018 | Published/Released December 2018
  • This publication's content originally published in print form: 2018
  • Price:  Sign in for price



What is the right leadership approach to transform a company from outdated, sluggish, and unprofitable to an industry darling? When the author was named CEO of Popeyes in the Fall of 2007, the stock price had slipped from $34 in 2002 to $13. The brand was stagnant, team members were discouraged, and the franchise owners were just plain angry. By the end of 2016, restaurant sales were up 45%, profits had doubled, market share had grown from 14% to 24%, and the stock price was over $64. The difference was a conscious decision to create a workplace where people were treated with respect and dignity, yet challenged to perform at the highest level. This book demonstrates the challenging and tough-minded actions of a leader who dares to serve others well. In this 2nd edition, the author shares stories of dare-to-serve leadership in a new chapter entitled Beyond Popeyes. Includes a Dare to Serve Field Guide to help readers develop a concrete action plan for their organization.

Table of Contents

Front Cover.
Praise for Dare to Serve.
Title Page.
Copyright Page.
The Dare-to-Serve Leader.
How to Drive Superior Results.
1: Whom Will We Serve.
2: What Is the Daring Destination.
3: Why Do We Do This Work.
4: How Will We Work Together.
5: What Is the Legacy of the Leader.
How to Become a Dare-to-Serve Leader.
6: Choose to Serve.
7: Be Bold and Brave.
8: Have Clarity of Purpose.
9: Switch from Self to Serve.
10: Avoid the Spotlight.
Call to Action.
Dare-to-Serve Reflection Questions.
About the Author.