Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society, 1st Edition

  • David J. Burns Youngstown State University
  • ISBN-10: 1522561218
  • ISBN-13: 9781522561217
  • 318 Pages | eBook
  • Original Copyright 2019 | Available October 2019
  • This publication's content originally published in print form: 2019
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Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for buying products, and it is unknown why they buy unneeded or unwanted products. Without understanding consumer culture, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. This title provides emerging research from different perspectives on the basis and ramifications of consumer culture, and how it affects the lives of individuals. While providing insight into interpersonal interactions and ethics in marketing, it offers valuable insight into consumer vs. producer mentality, the effects of consumerism on developing countries, and consequences of consumerism. For marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.