NEW

Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics, 1st Edition

  • Jose Manuel Saiz-Alvarez
  • ISBN-10: 1522589406
  • ISBN-13: 9781522589402
  • 438 Pages | eBook
  • Original Copyright 2019 | Available October 2019
  • This publication's content originally published in print form: 2019
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About

Overview

Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. This title is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.