eBook Spying, Surveillance, and Privacy in the 21st-Century: When Companies Spy on You: Corporate Data Mining and Big Business, 1st Edition

  • Jeri Freedman
  • Published By: Cavendish Square Publishing
  • ISBN-10: 1502626705
  • ISBN-13: 9781502626707
  • DDC: 338.4
  • Grade Level Range: 7th Grade - 12th Grade
  • 112 Pages | eBook
  • Original Copyright 2018 | Published/Released February 2018
  • This publication's content originally published in print form: 2018
  • Price:  Sign in for price

About

Overview

Businesses used to contact buyers by placing advertisements in newspapers, magazines, and on television and radio. Now they monitor your online shopping and product browsing habits. This book looks as the ways businesses spy on patrons, examines the reasons the marketplace has changed, argues the pros and cons of keeping tabs on cyber shoppers, and outlines the advantages corporate mining gives to larger companies.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Contents.
1: Data Mining and Big Business.
2: The Usefulness of Data Mining.
3: The Disadvantages of Data Mining.
4: What the Future Holds.
Data Mining Timeline.
Glossary.
Further Information.
Bibliography.
Index.
About the Author.