Handbook of Research on Managing and Influencing Consumer Behavior, 1st Edition

  • Hans-Ruediger Kaufmann
  • Published By: Business Science Reference
  • ISBN-10: 1466665483
  • ISBN-13: 9781466665484
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 728 Pages | eBook
  • Original Copyright 2015 | Published/Released March 2016
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price

About

Overview

In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. THE HANDBOOK OF RESEARCH ON MANAGING AND INFLUENCING CONSUMER BEHAVIOR discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances In Marketing, Customer Relationship Management, and E-Services (Amcrmes) Book Series.
Titles in This Series.
List of Contributors.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Consumer Empowerment by an Interplay of Consumer-Centric Marketing Strategies.
1: Customer Knowledge Management (CKM): A Way to Increase Customer Satisfaction.
2: Investigating Factors Affecting Adoption of eCRM in the Australian Service Industry.
3: Customer Relationship Management as an Imperative for Academic Libraries: A Conceptual Model-121 E-Agent Framework.
4: Customer-Centric Marketing in the European Union from a Legal Perspective.
5: Managing and Influencing Consumer Behavior to Become a Worldwide Leader in the Apparel Industry.
6: Basic Model of CKM in Terms of Marketing Performance and Some Important Antecedents and Dimensions.
7: Market Orientation, Customer Relationship Management (CRM) Implementation Intensity, and CRM Performance: A Structural Model.
Value Co-Creation Heralding a Paradigm Change.
8: The Impact of Consumer Choice Goals on Inovativeness.
9: What Motivates People to Customize Apparel Online?.
10: Electronic Government: Challenges for Public Services Consumer Behaviour and Value Creation.
11: Relationship Marketing on Public Social Software Platforms in the Airport Industry: The Case of Facebook.
12: Fuzzy Social Network Modeling for Influencing Consumer Behavior.
13: Business and Technology Trends in Social CRM.
Achieving Consumer “Involvement”: A Multidisciplinary Effort.
14: Offline and Online Customer Satisfaction in B2C Markets: Towards an Overall Customer Satisfaction Framework.
15: Creating Cultural Analogues in Virtual Communities through Branding.
16: The Role of Individual Behavior and Social Influence in Customer Relation Management.
17: Human-Computer Interaction in Consumer Behaviour.
18: Loving and Hating Brands: Multiple Relationships between Consumers and Brands.
19: Brand-Led Transformation: Operationalising the Brand in Complex Service Businesses.
20: Modelling of Consumer Goods Markets: An Agent-Based Computational Approach.
21: Managing Service Consumer Behavior and Relationship Dynamics in Asia.
Knowledge Management: Indispensable Corporate Memory.
22: Can Zakat Institutions Adopt Consumer-Centric Knowledge Management Successfully to Alleviate Poverty?.
23: Customer Knowledge Management (CKM): Customers as External Knowledge Assets in Small-to-Medium-Sized Software Enterprises (SMEs).
24: Customers as External Sources of Knowledge to Foster Innovation.
25: Knowledge Management as a Tool for Influencing Customers: Revisited.
26: Consumer Information Systems as Services: A Case Study of the IPTV Providers.
27: Automated Technology Integrations for Customer Satisfaction Assessment.
Compilation of References.
About the Contributors.
Index.