Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing, 1st Edition

  • Ulas Akkucuk
  • Published By: Business Science Reference
  • ISBN-10: 1466666366
  • ISBN-13: 9781466666368
  • DDC: 338.9
  • Grade Level Range: College Freshman - College Senior
  • 550 Pages | eBook
  • Original Copyright 2015 | Published/Released April 2016
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price

About

Overview

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. THE HANDBOOK OF RESEARCH ON DEVELOPING SUSTAINABLE VALUE IN ECONOMICS, FINANCE, AND MARKETING provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Finance, Accounting, and Economics (AFAE) Book Series.
Titles in This Series.
Editorial Advisory Board.
List of Contributors.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Sustainability and Marketing.
1: Mindful Marketing: A.Key Antecedent for Positive Marketing Outcomes.
2: Sustainability Campaigns and Consumer Involvement: Effects of Altruism, Locus of Control, and Long-Term Orientation.
3: Premium Price for Environmentally Friendly Products in the Malaysian Market.
4: How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media.
5: Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing.
6: Broadening the Concept of Green Marketing:Strategic Corporate Social Responsibility.
7: Promoting Healthy Lifestyle for Sustainable Development.
Environmental Conservation and Waste Management.
8: Integrated Waste Management.
9: Sustainable Waste Management.
10: Creative Energy Alternatives: Cheap and Clean Future Energy for Turkey.
11: A Modern Approach to Sustainable Resource Management: Ecological Footprint.
12: How Can We Achieve Sustainability” Lessons from Developed Countries.
Ethics and Environmental Reporting.
13: Ethics in Management and Institutionalization of Ethics.
14: Corporate Social Responsibility and Ethics in Management in Light of Sustainable Development.
15: Integrating Ethics into Management: Why Is It Important?.
16: Environmental Management Accounting.
17: Disclosure for Sustainability: The Case of Integrated Reporting.
Macroeconomic Sustainability and Financial Markets.
18: The Effect of Capital Structure on Profitability: An Empirical Analysis.
19: The Effect of Low Employee Turnover Ratio on Bank Profitability in Turkey.
20: The Rise of Credit Default Swaps and Its Implications on Financial Stability.
21: Financial Problems of the Small- and Medium Sized Enterprises and Solution Suggestions.
Sustainable Organization, Globalization, Communication, and Culture.
22: Sales Force Appraisal System: Integration and Automation.
23: The Structural Effects of Quality Management Control Systems on Organizational Performance.
24: Explaining the Firm·s DeInternationalization Process by Using Resource-Based View.
25: Understanding the Antecedents of Customer Loyalty by Applying Structural Equation Modeling.
26: The Importance of Information and Communication Technologies in Establishing Healthcare Services with a Universal Coverage.
27: Marketing Strategies for the Generation “C” Consumer Behavior: An Overview for the GSM Market in Turkey.
28: Relationship between Movie Industry and Marketing with Respect to Cultural Economy.
Compilation of References.
About the Contributors.
Index.
Front Cover.
Title Page.
Copyright Page.
Advances in Finance, Accounting, and Economics (AFAE) Book Series.
Titles in This Series.
Editorial Advisory Board.
List of Contributors.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
Sustainability and Marketing.
1: Mindful Marketing: A.Key Antecedent for Positive Marketing Outcomes.
2: Sustainability Campaigns and Consumer Involvement: Effects of Altruism, Locus of Control, and Long-Term Orientation.
3: Premium Price for Environmentally Friendly Products in the Malaysian Market.
4: How Brands Communicate Sustainability Messages in Emerging Markets: A Content Analysis Based on Corporate Websites and Social Media.
5: Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing.
6: Broadening the Concept of Green Marketing:Strategic Corporate Social Responsibility.
7: Promoting Healthy Lifestyle for Sustainable Development.
Environmental Conservation and Waste Management.
8: Integrated Waste Management.
9: Sustainable Waste Management.
10: Creative Energy Alternatives: Cheap and Clean Future Energy for Turkey.
11: A Modern Approach to Sustainable Resource Management: Ecological Footprint.
12: How Can We Achieve Sustainability” Lessons from Developed Countries.
Ethics and Environmental Reporting.
13: Ethics in Management and Institutionalization of Ethics.
14: Corporate Social Responsibility and Ethics in Management in Light of Sustainable Development.
15: Integrating Ethics into Management: Why Is It Important?.
16: Environmental Management Accounting.
17: Disclosure for Sustainability: The Case of Integrated Reporting.
Macroeconomic Sustainability and Financial Markets.
18: The Effect of Capital Structure on Profitability: An Empirical Analysis.
19: The Effect of Low Employee Turnover Ratio on Bank Profitability in Turkey.
20: The Rise of Credit Default Swaps and Its Implications on Financial Stability.
21: Financial Problems of the Small- and Medium Sized Enterprises and Solution Suggestions.
Sustainable Organization, Globalization, Communication, and Culture.
22: Sales Force Appraisal System: Integration and Automation.
23: The Structural Effects of Quality Management Control Systems on Organizational Performance.
24: Explaining the Firm·s DeInternationalization Process by Using Resource-Based View.
25: Understanding the Antecedents of Customer Loyalty by Applying Structural Equation Modeling.
26: The Importance of Information and Communication Technologies in Establishing Healthcare Services with a Universal Coverage.
27: Marketing Strategies for the Generation “C” Consumer Behavior: An Overview for the GSM Market in Turkey.
28: Relationship between Movie Industry and Marketing with Respect to Cultural Economy.
Compilation of References.
About the Contributors.
Index.