Successful Technological Integration for Competitive Advantage in Retail Settings, 1st Edition

  • Eleonora Pantano
  • Published By: Business Science Reference
  • ISBN-10: 1466682981
  • ISBN-13: 9781466682986
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 405 Pages | eBook
  • Original Copyright 2015 | Published/Released March 2016
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price

About

Overview

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. SUCCESSFUL TECHNOLOGICAL INTEGRATION FOR COMPETITIVE ADVANTAGE IN RETAIL SETTINGS examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in E-Business Research (AEBR) Book Series.
Titles in This Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Foreword.
Preface.
Store Design and Atmosphere.
1: Branding, Marketing, and Design: Experiential In-Store Digital Environments.
2: Consumers' Involvement on (Re)Engineering Store Design: A Cloud Approach.
3: A Merchant Virtual Universe as an Innovative Retail Setting: A Dynamic Perspective on the Immersion Process.
4: Measuring Cognitive and Emotional Processes in Retail: A Neuroscience Perspective.
Consumers' and Employees' Behaviour, Adoption, and Acceptance.
5: Determinants of Consumers' Mobile Coupon Adoption: A Critical Review of Theories and Literature.
6: Adoption of Emerging In-Store Technology Interfaces for the Apparel Retail Employee.
7: Omni Channel Fashion Shopping.
8: Analyzing Online Reviews To Measure Augmented Reality Acceptance at the Point of Sale: the Case of Ikea.
Innovation Management and Innovative Strategies.
9: Differentiation through Service Excellence: Empirical Findings on the Role of Self-Service Technology in Retail.
10: Towards a Benchmark in the Innovation of the Retail Channel.
11: Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters.
12: Fashion Retail Innovation: About Context, Antecedents, and Outcome in Technological Change Projects.
13: Financial Sustainability of Innovative Technology in Retailing.
14: The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry.
Compilation of References.
About the Contributors.
Index.