Advances in E-Business Research (AEBR) Book Series.
Titles in This Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
Store Design and Atmosphere.
1: Branding, Marketing, and Design: Experiential In-Store Digital Environments.
2: Consumers' Involvement on (Re)Engineering Store Design: A Cloud Approach.
3: A Merchant Virtual Universe as an Innovative Retail Setting: A Dynamic Perspective on the Immersion Process.
4: Measuring Cognitive and Emotional Processes in Retail: A Neuroscience Perspective.
Consumers' and Employees' Behaviour, Adoption, and Acceptance.
5: Determinants of Consumers' Mobile Coupon Adoption: A Critical Review of Theories and Literature.
6: Adoption of Emerging In-Store Technology Interfaces for the Apparel Retail Employee.
7: Omni Channel Fashion Shopping.
8: Analyzing Online Reviews To Measure Augmented Reality Acceptance at the Point of Sale: the Case of Ikea.
Innovation Management and Innovative Strategies.
9: Differentiation through Service Excellence: Empirical Findings on the Role of Self-Service Technology in Retail.
10: Towards a Benchmark in the Innovation of the Retail Channel.
11: Radical and Incremental Innovation Effectiveness in Relation to Market Orientation in the Retail Industry: Triggers, Drivers, and Supporters.
12: Fashion Retail Innovation: About Context, Antecedents, and Outcome in Technological Change Projects.
13: Financial Sustainability of Innovative Technology in Retailing.
14: The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry.
Compilation of References.
About the Contributors.