Cases on Branding Strategies and Product Development: Successes and Pitfalls, 1st Edition

  • Sarmistha Sarma
  • Published By: Business Science Reference
  • ISBN-10: 146667394X
  • ISBN-13: 9781466673946
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 417 Pages | eBook
  • Original Copyright 2015 | Published/Released April 2016
  • This publication's content originally published in print form: 2015

  • Price:  Sign in for price

About

Overview

The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. CASES ON BRANDING STRATEGIES AND PRODUCT DEVELOPMENT: SUCCESSES AND PITFALLS is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in This Series.
Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
Foreword.
Preface.
Acknowledgment.
Learn Branding through Case Studies.
1: A Case-Based Identification of Internal and External Issues for Branding Strategies.
2: Promoting Bucovina's Tourism Brand.
3: Branding and Brand Management: Case of Amul.
4: Service Branding through Quality Practices in Public and Private Telecommunication Organization.
5: The Importance of Supply Chain Management in Positioning and Creating Brands of Agro-Based Products.
6: Building and Development of Dairy “Dana” Brand.
7: Simply Food: The Crossroads in Front of a New-Born Food Brand.
8: Branding and New Product Development: A Case of Glemma.
9: Factors Influencing the Buying Behavior of Female Consumers with Reference to Top Three Brands of Make-Up Cosmetics in Pune City.
10: A Case Study on Pitfalls in Branding of Boroline.
11: Managing Brand Portfolio in a Crisis: The Case of a Pharmaceutical Company in Egypt.
12: Ariika Bean Bags: A Successful Brand Capable of International Expansion?.
13: Semiotics of Brand Building: Case of the Muthoot Group.
14: Sensory Branding: Branding with Senses.
Conclusion.
Compilation of References.
About the Contributors.
Index.
Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Titles in This Series.
Editorial Advisory Board.
List of Reviewers.
Table of Contents.
Detailed Table of Contents.
Foreword.
Preface.
Acknowledgment.
Learn Branding through Case Studies.
1: A Case-Based Identification of Internal and External Issues for Branding Strategies.
2: Promoting Bucovina's Tourism Brand.
3: Branding and Brand Management: Case of Amul.
4: Service Branding through Quality Practices in Public and Private Telecommunication Organization.
5: The Importance of Supply Chain Management in Positioning and Creating Brands of Agro-Based Products.
6: Building and Development of Dairy “Dana” Brand.
7: Simply Food: The Crossroads in Front of a New-Born Food Brand.
8: Branding and New Product Development: A Case of Glemma.
9: Factors Influencing the Buying Behavior of Female Consumers with Reference to Top Three Brands of Make-Up Cosmetics in Pune City.
10: A Case Study on Pitfalls in Branding of Boroline.
11: Managing Brand Portfolio in a Crisis: The Case of a Pharmaceutical Company in Egypt.
12: Ariika Bean Bags: A Successful Brand Capable of International Expansion?.
13: Semiotics of Brand Building: Case of the Muthoot Group.
14: Sensory Branding: Branding with Senses.
Conclusion.
Compilation of References.
About the Contributors.
Index.