Critical Thinking About Digital Media: When Content Goes Viral, 1st Edition

  • Brian White formerly Lincoln School of Management
  • Published By: Enslow Publishing
  • ISBN-10: 1978504632
  • ISBN-13: 9781978504639
  • DDC: 302.30285
  • Grade Level Range: 7th Grade - 12th Grade
  • 80 Pages | eBook
  • Original Copyright 2019 | Published/Released September 2019
  • This publication's content originally published in print form: 2019

  • Price:  Sign in for price



Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or someone go from a random post on social media to a household name? What does it mean for the person who posted it? There's the dark side, too: hoaxes, illegal content, and Russian trolls. Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Other Frontmatter.
Other Frontmatter.
Introduction: What Is Viral Content?.
1: Going Viral.
2: Out of Control.
3: Thrust into the Spotlight.
4: When Viral Media Goes Bad.
5: Fake Content.
6: The Aftermath.
Chapter Notes.
Further Reading.

Meet the Author

Author Bio

Brian White

Brian White was formerly Principal Lecturer at the Lincoln School of Management at the University of Lincoln. He has many years of experience tutoring students from a wide range of countries on dissertation presentation.