Driving Tourism through Creative Destinations and Activities, 1st Edition

  • Alžbeta Kiráľová
  • Published By: Business Science Reference
  • ISBN-10: 1522520171
  • ISBN-13: 9781522520177
  • DDC: 610.68
  • Grade Level Range: College Freshman - College Senior
  • 375 Pages | eBook
  • Original Copyright 2017 | Published/Released April 2018
  • This publication's content originally published in print form: 2017
  • Price:  Sign in for price



Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. This book provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series.
Titles in this Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: Systems Approach as a Creative Driving Force for a Tourism Destination.
2: Tourists’ Motivations and Repeater Segments in Japanese Spa Destinations.
3: An Exploratory Study of Online Destination Images via User-Generated Content for Southeastern Rural Transylvania.
4: Creativity as a Tool of Tourism Development.
5: Marketing Communication of SMEs Acting in Creative Tourism.
6: Creative Tourism in Successful Destination Management as a Solution of Systemic Crisis in Slovak Tourism.
7: Policies and Skills for Creative Tourism in Emerging Destinations of the Adriatic: Istria, Apulia, and Albania.
8: Doing, Using, Interacting: Towards a New Understanding of Tourism Innovation Processes.
9: Social Media and Creativity: How to Engage Users and Tourists.
10: Innovation in Tourism Service Development in Budapest: The Creative Synergy of Literature and Gastronomy.
11: Enhancing Coopetition Among Small Tourism Destinations by Creativity.
12: Driving Tourism Through Sport Event in the Lipno Region: First Summer Olympic Park in the Czech Republic.
13: Using Social Networks to Create and Share Experiences in Creative Tourism.
14: Creative Tourist Experience: Role of Destination Management Organizations.
15: Creativity as a Driver of Tourism Growth.
Compilation of References.
About the Contributors.