NEW

Impact of Mobile Services on Business Development and E-Commerce, 1st Edition

  • Francisco Liébana
  • Zoran Kalinić
  • Iviane Ramos de Luna
  • Inma Rodríguez-Ardura
  • Published By: Business Science Reference
  • ISBN-10: 1799800520
  • ISBN-13: 9781799800521
  • DDC: 658.4
  • 300 Pages | eBook
  • Original Copyright 2020 | Published/Released December 2019
  • This publication's content originally published in print form: 2020
  • Price:  Sign in for price

About

Overview

Mobile devices are essential in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and consumer behavior. It’s important to understand the impact that these services have on users’ lives, business, and society. This collection of research focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for delivering mobile services such as business-to-consumer and peer-to-peer. Topics include global market, consumer behavior, and customer satisfaction. For business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Electronic Commerce (AEC) Book Series.
Table of Contents.
Detailed Table of Contents.
Preface.
Acknowledgment.
1: Mobile and Electronic Commerce on Business Development.
2: The Impact of Emergent Technologies in the Evolutionary Path for M-Commerce.
3: Analysis of a Mobile Payment Scenario: Key Issues and Perspectives.
4: Understanding Drivers and Barriers Affecting Merchants’ Adoption of Mobile Payments: An Empirical Research and Theoretical Review Focused in Spain.
5: Times Have Changed, Don’t Lose Business Because of “Sorry We Don’t Accept Cards!”.
6: Consumer Behavior in Mobile and Electronic Commerce.
7: Problems Faced by Consumers in E-Commerce Transactions With Special Emphasis on Digital Economy in India and the European Union.
8: Understanding Consumers’ Continuance Intention and Word of Mouth in Mobile Commerce Based on Extended UTAUT Model.
9: Mobile Fashion C2C Apps: Examining the Antecedents of Customer Satisfaction.
10: Assessing the Antecedents of User Intention to Use Mobile Payment Services in the Context of Emerging Markets.
11: Improving an App for Visually Impaired Travelers: EMT Malaga Case Study.
12: Mobile Travel Apps and Generation Y in Malaysia: An Empirical Evidence to Understanding the Factors Influencing the Intention to Use.
13: Profiling Mobile Service Customers in the Spanish Market.
Compilation of References.
About the Contributors.
Index.