Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society, 1st Edition

  • David J. Burns Youngstown State University
  • Published By: Business Science Reference
  • ISBN-10: 1522561218
  • ISBN-13: 9781522561217
  • DDC: 306.3
  • 318 Pages | eBook
  • Original Copyright 2019 | Published/Released October 2019
  • This publication's content originally published in print form: 2019
  • Price:  Sign in for price



Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for buying products, and it is unknown why they buy unneeded or unwanted products. Without understanding consumer culture, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society. This title provides emerging research from different perspectives on the basis and ramifications of consumer culture, and how it affects the lives of individuals. While providing insight into interpersonal interactions and ethics in marketing, it offers valuable insight into consumer vs. producer mentality, the effects of consumerism on developing countries, and consequences of consumerism. For marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series.
Editorial Advisory Board.
Table of Contents.
Detailed Table of Contents.
1: The Meaning and Manifestations of Consumer Culture.
2: Consumerism and Self-Construction.
3: Fetishism and Consumer Value.
4: The Consumption Performance: Applying Role Theory.
5: Mimetic Desire as Illustrated in The Joneses.
6: The Effects of Consumer Culture on Individuals, Families, and Society.
7: “Money Worlds” and Wellbeing: An Empirical Test of Tatzel’s Model of Consumption.
8: Youth Consumer Practices and Social Alienation.
9: Adolescent Self-Consciousness and the En Fusion.
10: Waste and Efficiency in a Consumer Economy.
11: Religious Aspects of Consumer Culture.
12: The Spirit of Capitalism vs. the Spirit of Consumerism: A Comparative Typology.
13: Consumer Persona: Segmentation Scheme Based on Buddhist Temperaments for Digital Marketing.
14: Consumerism, Violence, and Dehumanization: The Vicious Dynamic Circle.
15: Consumer Culture From a Global Perspective.
16: Turkey’s Experience of Modern Consumer Culture.
17: Advertising and Consumerism in Nigeria: A Study of Unethical Promos by Telecom Operators.
18: Alternatives to Consumer Culture.
19: Waking Up: Consumerism and Plato’s Republic.
20: A Producer Mindset as an Alternative to a Consumer Mindset.
21: Compilation of References.
About the Contributors.