Modern Perspectives on Virtual Communications and Social Networking, 1st Edition

  • Jyotsana Thakur
  • Published By:
  • ISBN-10: 1522557164
  • ISBN-13: 9781522557166
  • DDC: 302.30285
  • 273 Pages | eBook
  • Original Copyright 2019 | Published/Released October 2019
  • This publication's content originally published in print form: 2019
  • Price:  Sign in for price



With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. This title provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in Social Networking and Online Communities (ASNOC) Book Series.
Table of Contents.
Detailed Table of Contents.
1: Social Networking: A Tool for Enhancing E-Services.
2: Functional and Non-Functional Requirements Modeling for the Design of New Online Social Networks.
3: Advances in E-Pedagogy for Online Instruction: Proven Learning Analytics Rasch Item Response Theory.
4: Online Social Capital Among Social Networking Sites’ Users.
5: Users Holding Accounts on Multiple Online Social Networks: An Extended Conceptual Model of the Portable User Profile.
6: Effects of Social Media Marketing Strategies on Consumers Behavior.
7: The Digital Campfire: An Ontology of Interactive Digital Storytelling.
8: Tweeting About Business and Society: A Case Study of an Indian Woman CEO.
9: Compilation of References.
10: Related References.
About the Contributors.