For decades, the U.S. population has been fragmented by generation. The ninth edition of American Generations: Who They Are and How They Live is the tool for piecing together those fragments and seeing the whole. It is the resource for researchers who want to compare and contrast the living generations -- iGeneration, Millennial, Generation X, Baby Boom, Swing, and World War II. The age and generational profiles contained in this book are an invaluable resource for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. American Generations opens with an in-depth overview of the demographics of each generation, including a preview of the new baby bust (Recession babies). The 11 additional chapters examine Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. This edition of American Generations includes attitudes data from the General Social Survey, time use data from the American Time Use Survey, the latest income, housing, labor force, and spending data, as well as data on net worth, assets, and debt. Each chapter includes tables and text showing how the generations are alike and different, the important trends, and what to expect in the future. Today’s world is changing rapidly. People who are as little as 10 years apart in age can have very different experiences, making them unlike one another in significant ways. American Generations reveals the differences. Those who know the differences will better understand what lies ahead.